Hi, I’m Luke.

I use words to build brand stories. 

I’m so obsessed with words, I collect them in a notes app. 

Like my spirit word, alacrity: “Cheerful readiness.”

My background in film and TV has taught me how the personal is universal and that writers’ rooms are fancy rooms where people get paid to trauma dump. 

If you need to build a story around your brand, I accept with alacrity. 

And if you need to trauma dump…maybe call your therapist.